Spi Ouest France Intermarché Regatta: a greenwashing operation for the destructive fisheries of Intermarché Group

On March 29 in La Trinité-sur-Mer the regatta “Spi Ouest France Intermarché” begins and Intermarché, the French leader in industrial deep-sea fishing, takes advantage of one of the most anticipated sporting events of the year to deploy a large-scale communication operation about its fishing activities centered around the theme, “Intermarché and the Sea – 20 years of passion”. This is BLOOM’s opportunity to assess the ecological and economic effects of Intermarché’s fishing practices and alert the public that they will be the target of a greenwashing operation.

 

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