In Hong Kong

  • 2010-2011: In-depth study of shark consumption, conducted in collaboration with the University of Hong Kong.
  • April 2011: Release of results (“Survey on shark consumption habits and attitudes in Hong Kong”), with very significant media impact.
  • 2010: beginning of BLOOM’s collaboration with hotel chains in Hong Kong.


  • 4 September 2012: the airline CATHAY PACIFIC announces that it will no longer transport sharks from unsustainable sources. This decision followed a letter written by Alex Hofford, a Hong-Kong based environmentalist. This letter was signed by BLOOM and around forty other NGOs, such as the Hong Kong Shark Foundation.
  • October 2011: the BUTTERFIELDS CLUB completely stops serving shark.
  • March 2011: the HONG KONG BANKERS CLUB ceases selling all shark-based products.
  • 21 November 2011, the luxury hotel chain PENINSULA announces that all of its establishments will stop selling shark fin soup from January 2012..
  • 10 January 2012, BLOOM HK, in collaboration with Conservation International, brings together the major hotel chains to discuss sustainable supply policies for seafood products, particularly shark.
  • 7 days later, on 17 January 2012, the luxury hotel chain SHANGRI-LA announces that it will immediately stop serving shark fin soup.
  • 17 days later, on 27 January 2012, the chain SINO GROUP OF HOTELS (which brings together Hong Kong Gold Coast Hotel, The Royal Pacific Hotel, City Garden Hotel and Island Pacific Hotel) immediately stops serving all shark-based products.

In France and Europe

Consultation on Shark finning

BLOOM has contributed to the European Commission Consultation on Shark Finning (the practice of cutting off fins at sea). In (…)

End of the porbeagle fishery

Following the “Grenelle de la Mer” multi-stake holder negotiations and thanks to BLOOM’s determined action on the porbeagle issue (France (…)

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