In Hong Kong

  • 2010-2011: In-depth study of shark consumption, conducted in collaboration with the University of Hong Kong.
  • April 2011: Release of results (“Survey on shark consumption habits and attitudes in Hong Kong”), with very significant media impact.
  • 2010: beginning of BLOOM’s collaboration with hotel chains in Hong Kong.


  • 4 September 2012: the airline CATHAY PACIFIC announces that it will no longer transport sharks from unsustainable sources. This decision followed a letter written by Alex Hofford, a Hong-Kong based environmentalist. This letter was signed by BLOOM and around forty other NGOs, such as the Hong Kong Shark Foundation.
  • October 2011: the BUTTERFIELDS CLUB completely stops serving shark.
  • March 2011: the HONG KONG BANKERS CLUB ceases selling all shark-based products.
  • 21 November 2011, the luxury hotel chain PENINSULA announces that all of its establishments will stop selling shark fin soup from January 2012..
  • 10 January 2012, BLOOM HK, in collaboration with Conservation International, brings together the major hotel chains to discuss sustainable supply policies for seafood products, particularly shark.
  • 7 days later, on 17 January 2012, the luxury hotel chain SHANGRI-LA announces that it will immediately stop serving shark fin soup.
  • 17 days later, on 27 January 2012, the chain SINO GROUP OF HOTELS (which brings together Hong Kong Gold Coast Hotel, The Royal Pacific Hotel, City Garden Hotel and Island Pacific Hotel) immediately stops serving all shark-based products.

In France and Europe

BLOOM HONG KONG : Sympathy for the Misunderstood Shark

Over 80% of Hong Kong Respondents Cite Environmental Concerns for Consuming Less Shark Fin Sociological research shows rising support for conservation and better management In the past five years, nearly 70 per cent of Hong Kong residents have reduced or entirely stopped consuming shark fin soup, according to a new study by the Social Sciences More…

Consultation on Shark finning

BLOOM has contributed to the European Commission Consultation on Shark Finning (the practice of cutting off fins at sea). In its proposed reformed regulation, the Commission chose the solution advocated by scientists and NGOs, for sharks to be landed with their fins naturally attached, as it is the only solution capable of ending the illegal More…

End of the porbeagle fishery

Following the “Grenelle de la Mer” multi-stake holder negotiations and thanks to BLOOM’s determined action on the porbeagle issue (France held Europe’s last fishery targeting an endangered species), the December 2009 Ministerial Council in Brussels set a zero quota for the French porbeagle fishery. This put an end to an archaic and unjustifiable fishing practice.

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